Larger desires of society
While each individual within society may have their own individual goals and desires, it is important for a healthy cohesive society to have some common goals or at minimum, some common values--a foundation and common bond in which to organize and hold cohesion. Note that each of us operates with a foundation of some meta-order -- those rules quietly internalized within us which motivate every act. See the Wikipedia article on Society.
Need more? See Future.